Beyoncé Knowles-Carter and Moët Hennessy just announced the launch of a groundbreaking new American whisky, SirDavis. Now available for pre-order, this new whisky makes history as the first spirits brand developed entirely internally by Moët Hennessy in the United States.

© Mason Poole, Julian Dakdouk
The whisky is named after Davis Hogue, Knowles-Carter’s paternal great-grandfather who worked as a farmer and moonshiner in the American South during Prohibition. SirDavis tells the story of heritage and legacy and, at the 2023 SIP Awards, won Best in Class for American Whiskey.
So what can you expect from the actual flavor and tasting notes of SirDavis? You’ll enjoy tangy Seville oranges mingled with soft, sun-kissed raisins, while the spices of clove, cinnamon and ginger come through alongside notes of Demerara sugar and toffee. Soft, malty and biscuity notes follow, intertwined with a vibrant citrus top note.

© Atiba Jefferson
With a bespoke mash bill composed of 51 percent rye and a noteworthy 49 percent barley with a secondary maturation in Pedro Ximenez sherry casks, SirDavis has been crafted alongside one of the world’s most-regarded Master Distillers, Dr. Bill Lumsden. SirDavis’ texture is reminiscent of Japanese and Scotch whiskies mixed with the robust, deep flavors typical of American rye. SirDavis has an ABV of 44 percent.
Read This Next
#TrazeeTravel
Insta FeedHotel
Feb 20, 2025We Stayed at Kimpton Hotel Palomar: Here’s Our Take
Philadelphia was filling up with travelers, so I booked Kimpton Hotel Palomar due to its location in the heart of Center City — just off Samson Street, full of great restaurants. I parked around the corner; there are many options, and the hotel is also close to public transportation.
Sponsored Content
Madrid: The Charm of an Authentic City
They say Madrid is in vogue for many reasons: its lifestyle, its heritage, its cuisine and all of its new attractions. And it’s true, because Madrid is on the radar of travelers looking for a cutting-edge destination that still holds onto its essence. Join us as we explore its charms.
Hotel
Feb 20, 2025The Maidstone Hotel Debuts in New Orleans
After the success of The Maidstone East Hampton, The Maidstone Hotel name has made its way to New Orleans with the opening of The Maidstone New Orleans. The brand marks the start of its growing collection with a new chapter in the South with the help of ISMD’s passion for turning historic boutique properties into modern-day stays.
Hotel
Feb 20, 2025Mandai Rainforest Resort by Banyan Tree to Open in April 2025
Mandai Rainforest Resort by Banyan Tree will open in April 2025 and deliver a nature-inspired stay within Mandai Wildlife Reserve, Singapore’s integrated wildlife and nature destination. From the architecture to the interiors, the resort’s entire design harmonizes with the environment. Sitting on a little more than 11 acres, guests will enjoy direct access to Singapore Zoo, Night Safari, River Wonders, Bird Paradise and the upcoming Rainforest Wild.
Sponsored Content
Discover Greece’s Tower Towns: A Journey Through History
Greece's tower towns offer a captivating blend of history, architecture and stunning landscapes that make them perfect for curious travelers. These towns, particularly found in the Mani region of the Peloponnese, are defined by stone towers built during the medieval period. Constructed for both defense and as symbols of family pride, the towers stand as a testament to the region's turbulent history and its residents’ resilience.
Destinations / North America
Feb 19, 2025How to Experience Both Adrenaline and Zen in the Canadian Rockies
The Canadian Rockies region of Banff and Lake Louise offers abundant activities for thrill seekers and wellness enthusiasts alike.
ShareThis