Piermont Brands recently announced the launch of Chica~Chida Peanut Butter Agave Spirit, crafted in collaboration with Caleb Pressley from Barstool Sports. Chica~Chida challenges the market with its unique approach by diverging from conventional spirits and injecting a fresh perspective in the industry.
The peanut butter agave spirit, born in the heart of Tequila, Mexico, blends the espadin agave with allergen-free peanut butter extract to deliver a smooth, flavorful shot that defies expectations.
© Gage Zanghi and Josh Gallo
Sam Hirsch and Charles Sachs, founders of Piermont Brands, emphasized the brand’s dedication to creating a more playful drinking culture: “Chica~Chida represents our rebellion against the stale and pretentious norms of the industry. Teaming up with Caleb Pressley, we’re reshaping the narrative and encouraging customers to savor a dose of pure, unfiltered enjoyment.”
Caleb Pressley is a comedic star known for his sharp wit and satirical interviews. Pressley injects humor into topics often viewed as a soft spot for traditional media. With a unique perspective, Pressley fearlessly tackles current events and social norms while keeping audiences entertained, engaged and informed.
“My dream is to one day have kids who grow up to be 21 so they can sip on Chica~Chida themselves. Or 18 if we live in Europe which I don’t foresee,” said Caleb Pressley.
#TrazeeTravel
Insta FeedDestinations / North America
Apr 16, 2025Best State Parks to Visit in Arkansas
Find outdoor adventure and fewer crowds in Arkansas when you visit some of the states’ more than 50 state parks. All are free to visit and offer a wide variety of experiences, activities and landscapes.
Sponsored Content
AmaWaterways’ Specialty River Cruises
When you embark on a river cruise with award-winning AmaWaterways, unpack once and step aboard a world of unparalleled experiences. With enriching excursions, exquisite locally sourced food and wine, nightly entertainment and more included in the fare, you will learn why AmaWaterways has the most returning guests out of any river cruise line.
Destinations / Oceania
Apr 16, 2025World’s First Wheelchair-Accessible Bridge Climb Launches in This City
Brisbane, Australia, just raised the bar for inclusive adventure tourism. The Australian city opened the world’s first wheelchair-accessible bridge climb, allowing everyone to scale one of Brisbane’s most iconic landmarks. Story Bridge Adventure Climb sets a new standard for travel worldwide; no other bridge climb globally has offered full wheelchair accessibility until now.
Destinations / North America
Apr 15, 2025Discover Culpeper, Virginia’s, Diverse History and Future
The town of Culpeper, Virginia, situated between Richmond and Washington, D.C., launches a new initiative to bring attention to under-recognized aspects of its history, celebrating its diverse past as well as its diverse future. The new Culpeper Uncovered initiative specifically looks at how Black, Indigenous and immigrant communities shaped the area, as well as today’s minority-owned businesses’ impacts.
Sponsored Content
Unveiling Europe’s Treasures with AmaWaterways River Cruises
Embark on an unforgettable adventure with AmaWaterways, recognized as Best River Cruise Line by Cruise Critic. What sets AmaWaterways apart is its commitment to offering you the luxury of more. With up to eight daily included excursion options, you have the freedom to tailor your journey to your interests. Whether you're a history buff, a culinary enthusiast or an architecture aficionado, there's something for everyone on the meticulously crafted itineraries. You will also be treated to a range of exquisitely prepared meals in the Main Restaurant and The Chef’s Table specialty restaurant, unlimited wine and beer during lunch and dinner, an array of complimentary host-led fitness classes, and so much more.
Destinations / North America
Apr 15, 2025What to Expect from This Year’s Miami Attraction & Museum Months
Miami welcomes the return of its Attractions & Museums Months this spring, highlighting the city’s top cultural institutions, outdoor attractions and hidden gems. This two-month program gives visitors the chance to both discover Miami’s art and cultural heritage and snag great discounts, deals and perks.
ShareThis