Virgin Hotels, Black Irish by Mariah Carey Partner for Holiday Bar

Deck the halls! Virgin Hotels partners with Bucket Listers to deliver a Black Irish by Mariah Carey-themed festive experience for the holiday season. Black Irish by Mariah Carey is a premium Irish cream liqueur founded and inspired by the heritage of the global superstar. Through Dec. 19, the exclusive Mariah Carey’s Black Irish Holiday Bar will be on offer at select Virgin Hotels in Chicago, Dallas, Nashville, New Orleans and New York City.

© Bucket Listers

“I’m thrilled to partner with Virgin Hotels this holiday season to bring a truly unique experience to life, celebrating the 30th anniversary of Mariah Carey’s timeless classic, ‘All I Want for Christmas Is You.’ This partnership not only highlights the festive spirit we embody at Black Irish but also showcases the incredible synergy between our brand and Mariah’s iconic holiday presence. We’re excited to offer guests at Virgin Hotels an unforgettable opportunity to enjoy a signature Black Irish cocktail alongside immersive holiday moments inspired by Mariah herself. It’s the perfect way to toast to the season and celebrate this special milestone together,” said John Herzog, CEO, Black Irish.

The bar will fully take over various spaces in the hotels, transforming them into holiday-themed wonderlands. Décor will include a wreath to sit on and recreate the Carey album cover, an interactive photo booth, a lyric wall and much more. Black Irish cocktails will include Black Irish White Chocolate Irish Cream and a Signature Espresso Martini. The Cocoa Coffee is spiked with Black Irish Irish Cream and topped with glitter sprinkles and edible butterflies, another nod to Carey.

© Bucket Listers

“We’re excited to be partnering with Mariah Carey’s Black Irish and Bucket Listers to bring this holiday experience to life across select Virgin Hotels,” said James Bermingham, chief executive officer, Virgin Hotels Collection. “Born and raised in Ireland, this collaboration is the perfect way to start the holidays. Virgin Hotels has always been synonymous with entertainment and music, and this limited-time pop-up is a direct connection to that legacy.”

Here’s a closer look at the specific offerings:

• Virgin Hotels Chicago: Monday to Sunday, with 90-minute time slots 4–9:15 p.m.; tickets start at $20 and include a complimentary Black Irish welcome cocktail
• Virgin Hotels Dallas: Monday to Sunday, with 90-minute time slots 4–9:15 p.m.; tickets start at $20 and include a complimentary Black Irish welcome cocktail
• Virgin Hotels Nashville: Monday to Sunday, with 90-minute time slots 4–9:15 p.m.; tickets start at $20 and include a complimentary Black Irish welcome cocktail
• Virgin Hotels New Orleans: Monday to Sunday, with 90-minute time slots 4–8:30 p.m.; tickets start at $20 and include a complimentary Black Irish welcome cocktail
• Virgin Hotels New York City: Monday to Sunday, with 90-minute time slots 4–10:30 p.m.; tickets start at $30 and include a complimentary Black Irish welcome cocktail with brunch available Saturday and Sunday, 12–3 p.m., priced at $65 per person and including a Black Irish welcome cocktail and entrée

Bucket Listers created other signature experiences, like the viral Malibu Barbie Café and Saved by the Max experiences.

“We pride ourselves on creating experiences that can’t be found anywhere else, and there is no better holiday partner opportunity in our eyes,” said Andy Lederman, CEO, Bucket Listers. “Working with Mariah Carey’s Black Irish brand and Virgin Hotels to bring her festive world to life across the country is going to be a dream come true for fans this season.”