Virgin Hotels Opens Newest Hotel in London

The newest Virgin Hotels property is officially open! Virgin Hotels London-Shoreditch delivers heartfelt service, innovation and personalized experiences to the dynamic Shoreditch neighborhood.

© Virgin Hotels

“I’m so thrilled to see Virgin Hotels London-Shoreditch has swung its doors wide open,” said Sir Richard Branson, founder, Virgin Group. “The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city. Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception.”

The 120-room hotel at 45 Curtain Road will eventually feature iconic Virgin Hotels hallmarks, like Sir Richard’s flat, the patented hybrid beds, the Lucy app, a Commons Club and more. BiBo by Chef Dani Garcia serves Spanish cuisine, and is open alongside the existing rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, a gym and treatment rooms forming a private members’ club sanctuary run by Blue Marlin Ibiza.

© Virgin Hotels

James Bermingham, CEO, Virgin Hotels Collection, commented, “We are absolutely delighted to be opening our first London hotel today – our 17^th property in the Virgin Hotels Collection. This is the beginning of an exciting journey to bring our Virgin Hotels brand to life in this spectacular building and we can’t wait to share it with our guests and create some Virgin magic in Shoreditch. We already have some incredible experiences to showcase alongside the highly personalized service that Virgin Hotels is known for, and there’s even more to come.”

To celebrate the opening, members of The Know loyalty and preferences program can earn double points on stays September to December when they link their account to Virgin’s rewards club, Virgin Red. Members earn 14 Virgin Points for every 1 pound spent on nightly room rates. Book a stay before Dec. 1 and take advantage of the Grand Opening offer and receive a 75 pound dine and drink credit per stay.