What to Do in Boras, Sweden

Already explored Stockholm? Try Boras, Sweden, on for size during your next visit to the country. You certainly won’t be alone. According to the destination’s tourism organization, visitor bookings to Boras have increased by 336 percent since 2018. Now, it’s one of the fastest-growing destinations in Europe and officials credit its ease of access, nature tourism, scenic countryside, and local efforts to rejuvenate the destination and improve its reputation — efforts that clearly worked. Now, Eurostat ranks Boras seventh among Europe’s most popular cities.

So, what can you do while you’re there?

First, explore the town’s piazza, Sandwalls plats, with its restaurants, cafés and wine bars. Then, check out the city’s Textile Fashion Center — Boras’s roots are deep in the textile industry. Check out the street art, too, via West Sweden Street Art Trail, or if the weather’s not cooperating, head indoors to Boras Konstmuseum for contemporary art.

Read to eat? Enjoy a Swedish fika (or coffee break) at Utbult Borneby & Co or Bruket I Wiared.

The whole time you’re exploring, you’re only 30 minutes from Gothenburg Landvetter Airport, which offers flights to and from other top European destinations, including Paris, Munich, Amsterdam and London.