Not so much of a naturally evolving district as it is a specifically designed destination, WOW Cultural District in Porto launched in 2020. A Portugal Project of National Interest, it’s a mostly wine-focused district located across the Douro River from Porto’s Old Town.
So, what can you expect if you swing by WOW during your next visit to Portugal?

© WOW
To start, the district is home to six museums, exploring topics including the history of drinking; history of the Porto region; and all things wine, chocolate and cork. While cork may seem like an odd choice, Portugal is actually the world’s largest producer of the product, responsible for more than half of all cork across the globe.
A handful of restaurants and bars are also situated within the district, ranging from family-friendly eateries to brunch spots to seafood-focused restaurants to a steakhouse. Several retail stores are likewise open for shopping, including shops at various museums dedicated to those museums’ focuses, as well as pop-up shops.

© WOW
You can also attend a variety of events and programming while you’re there, whether that’s a personalized wine tasting, chocolate tasting or wine-pairing workshop.
Read This Next
#TrazeeTravel
Insta FeedHotel
Mar 26, 2025Andaz, Hebru Brantley Debut Away We Go Collab
Andaz recently debuted its capsule collaboration with artist Hebru Brantley, named Away We Go and available at Andaz West Hollywood, Andaz Amsterdam Prinsengracht and Andaz Tokyo Toranomon Hills. Brantley is known for his Afrofuturist style and narrative-driven work. At the hotels, guests experience Brantley’s work through room takeovers and a limited-edition capsule collection.
Sponsored Content
Madrid: The Charm of an Authentic City
They say Madrid is in vogue for many reasons: its lifestyle, its heritage, its cuisine and all of its new attractions. And it’s true, because Madrid is on the radar of travelers looking for a cutting-edge destination that still holds onto its essence. Join us as we explore its charms.
Hotel
Mar 26, 2025Have the Ultimate Solo Travel Adventure at This Belize Resort
With 40 percent of women expressing interest in solo travel, Alaia Belize welcomes solo female travelers like no other. This resort offers an immersive experience into local Caribbean culture while offering luxury amenities for ultimate relaxation.
Hotel
Mar 26, 2025Popular Las Vegas Resort Debuts New Pool
Okay, we get it. A new pool complex? What’s so special about that? Well, the newly reimagined GO Pool complex at Flamingo Las Vegas is far from your average resort pool.
Sponsored Content
AmaWaterways’ Specialty River Cruises
When you embark on a river cruise with award-winning AmaWaterways, unpack once and step aboard a world of unparalleled experiences. With enriching excursions, exquisite locally sourced food and wine, nightly entertainment and more included in the fare, you will learn why AmaWaterways has the most returning guests out of any river cruise line.
Technology
Mar 25, 2025Leave Hotel Video Reviews on New Platform
Love sharing your opinions on the hotels you visit throughout your travels, but not really one to write up lengthy reviews? Prefer more of a visual medium, but don’t really want to go through the trouble of creating your own YouTube channel?
ShareThis